The thesis is concentrated on phenomenon of "agenda-setting". Both theoretical and practical aspects of agenda-setting are examined. The first part ot the thesis renders process of studying "agenda-setting" right from origins, determination of this term and describes all types related to it. The following second part of the thesis is based on "agenda-setting" in Czech daily newspapers conjuncted with political talk-shows "Questions of Vaclav Moravec" (QMI). Altogether 17 consecutive pre-elect VMI talk-shows which Czech TV - governed by public law - broadcasted during Spring 2006 were selected as a sample (in context with forthcoming parliamentary elections held in June 2006) on the one hand, and four Czech daily newspapers - namely "Mlada f...